I'm Shruti Chauhan.
product designer, driven by
with 5+ years across D2C, e-commerce, ERP, management systems and data-heavy products.
Companies & teams I’ve worked with
Featured work
Product Strategy & Systems
Maximizing the reusability of gadgets and encouraging shared economy
Self-Initiated
Product idea grooming
Requirement gathering
Experience & interface design
Retention Mechanics
Designing loyalty experiences that translate business value into long-term user habits.
D2C Funnel Optimization
Re-architecting the commerce and checkout journey using behavioral insights to improve conversion and drop-offs.
Designing for Recall
How metaphor and structure create faster comprehension and long-term brand memory.
I take notes of fleeting ideas & observations …
About the world , whims … & sometimes design 🪄
Rethinking Refinement: Why Mature Products Demand a Paradigm Shift?
When growth and change slow down, and products become widespread and highly refined, in a category… what follows next?
Keeping Journals: What goes in it?
I do visual journalling to capture the mundane in my life and I often get questions about it. Here is little something to help how anyone can get started in a Q&A roleplay.
A collection of interesting design case studies
My "Save" button for case studies I come across which have truly solved something substantially and sustainably towards a better future.
View all notes
View all notes
If I could use some validation
words from people who have worked with me
Mentoring Shruti during her internship was a pleasure. Early in her career, she quickly grasped complex design concepts and applied them effectively. Her creativity and practical approach made her an invaluable team member. Shruti's dedication and talent are sure to drive her continued success in the design field.
Saloni (Mentor)
Senior designer, Titan
Shruti is part of my team and an excellent product designer and human being . She has a very positive attitude and eagerness to assist everyone around her which make her an invaluable asset to our team. Her expertise in reusable components, design systems and using Figma is commendable, and she consistently research and use latest products keeping her at top of marketing trends.
Yogesh Agarwal (Manager)
CEO, Unthinkable
Collaborating with Shru has been a remarkable experience. She takes full ownership of her work and excels in communicating the business benefits of design decisions to clients. This ability not only simplifies the approval process but also builds strong client trust and confidence. Her dedication and strategic approach make her an invaluable partner in any project.
Kaunain Afzal (Client)
Founder, Affinate
It’s been a real joy working alongside Shruti. She’s always eager to take on new challenges and learn something new, and she’s genuinely one of the most hardworking people I’ve collaborated with. What I really admire about her is the positive, upbeat attitude she brings to every project, along with her ability to think objectively.
Tanvi (classmate)
Product designer, NOCT
Shruti excels at integrating complex technical elements and data sense into user-friendly designs without compromising on quality. Her problem-solving abilities are exceptional, often addressing potential issues before they arise. She consistently delivers high-quality work that meets both technical and business objectives.
Amit Singh (Manager)
MD, Unthinkable
If I could use some validation
words from people who have worked with me
Mentoring Shruti during her internship was a pleasure. Early in her career, she quickly grasped complex design concepts and applied them effectively. Her creativity and practical approach made her an invaluable team member. Shruti's dedication and talent are sure to drive her continued success in the design field.
Saloni (Mentor)
Senior designer, Titan
Shruti is part of my team and an excellent product designer and human being . She has a very positive attitude and eagerness to assist everyone around her which make her an invaluable asset to our team. Her expertise in reusable components, design systems and using Figma is commendable, and she consistently research and use latest products keeping her at top of marketing trends.
Yogesh Agarwal (Manager)
CEO, Unthinkable
Collaborating with Shru has been a remarkable experience. She takes full ownership of her work and excels in communicating the business benefits of design decisions to clients. This ability not only simplifies the approval process but also builds strong client trust and confidence. Her dedication and strategic approach make her an invaluable partner in any project.
Kaunain Afzal (Client)
Founder, Affinate
It’s been a real joy working alongside Shruti. She’s always eager to take on new challenges and learn something new, and she’s genuinely one of the most hardworking people I’ve collaborated with. What I really admire about her is the positive, upbeat attitude she brings to every project, along with her ability to think objectively.
Tanvi (classmate)
Product designer, NOCT
If I could use some validation
words from people who have worked with me
A lil' about me!
A lil' about me!
I lead the design of complex product journeys, bringing clarity, structure, and intent to both interfaces and systems.
Currently, as the senior product designer at Unthinkable, I work across AI, D2C, e-commerce, ERP, and data-heavy platforms, partnering with cross-functional teams to shape products from early vision to scale.
If I had to summarise my professional outlook..
It is a little about pixels, and much more human psyche
It is a little about pixels, and much more human psyche
Let's connect?
Feel free to contact me if having any questions. I'm available for new projects or just for chatting.
A lil' about me!
I lead the design of complex product journeys, bringing clarity, structure, and intent to both interfaces and systems.
Currently, as the senior product designer at Unthinkable, I work across AI, D2C, e-commerce, ERP, and data-heavy platforms, partnering with cross-functional teams to shape products from early vision to scale.
If I had to summarise my professional outlook..
It is a little about pixels, and much more human psyche
I'm Shruti Chauhan.
product designer, driven by
with 5+ years across D2C, e-commerce, ERP, management systems and data-heavy products.
Companies & teams I’ve worked with
Featured work
Product Strategy & Systems
Maximizing the reusability of gadgets and encouraging shared economy
Self-Initiated
Product idea grooming
Requirement gathering
Experience & interface design
Retention Mechanics
Designing loyalty experiences that translate business value into long-term user habits.
D2C Funnel Optimization
Re-architecting the commerce and checkout journey using behavioral insights to improve conversion and drop-offs.
Designing for Recall
How metaphor and structure create faster comprehension and long-term brand memory.
I take notes of fleeting ideas & observations …
About the world , whims … & sometimes design 🪄
Rethinking Refinement: Why Mature Products Demand a Paradigm Shift?
When growth and change slow down, and products become widespread and highly refined, in a category… what follows next?
Keeping Journals: What goes in it?
I do visual journalling to capture the mundane in my life and I often get questions about it. Here is little something to help how anyone can get started in a Q&A roleplay.
A collection of interesting design case studies
My "Save" button for case studies I come across which have truly solved something substantially and sustainably towards a better future.
View all notes
View all notes
If I could use some validation
words from people who have worked with me
Mentoring Shruti during her internship was a pleasure. Early in her career, she quickly grasped complex design concepts and applied them effectively. Her creativity and practical approach made her an invaluable team member. Shruti's dedication and talent are sure to drive her continued success in the design field.
Saloni (Mentor)
Senior designer, Titan
Shruti is part of my team and an excellent product designer and human being . She has a very positive attitude and eagerness to assist everyone around her which make her an invaluable asset to our team. Her expertise in reusable components, design systems and using Figma is commendable, and she consistently research and use latest products keeping her at top of marketing trends.
Yogesh Agarwal (Manager)
CEO, Unthinkable
Collaborating with Shru has been a remarkable experience. She takes full ownership of her work and excels in communicating the business benefits of design decisions to clients. This ability not only simplifies the approval process but also builds strong client trust and confidence. Her dedication and strategic approach make her an invaluable partner in any project.
Kaunain Afzal (Client)
Founder, Affinate
It’s been a real joy working alongside Shruti. She’s always eager to take on new challenges and learn something new, and she’s genuinely one of the most hardworking people I’ve collaborated with. What I really admire about her is the positive, upbeat attitude she brings to every project, along with her ability to think objectively.
Tanvi (classmate)
Product designer, NOCT
Shruti excels at integrating complex technical elements and data sense into user-friendly designs without compromising on quality. Her problem-solving abilities are exceptional, often addressing potential issues before they arise. She consistently delivers high-quality work that meets both technical and business objectives.
Amit Singh (Manager)
MD, Unthinkable
If I could use some validation
words from people who have worked with me
Mentoring Shruti during her internship was a pleasure. Early in her career, she quickly grasped complex design concepts and applied them effectively. Her creativity and practical approach made her an invaluable team member. Shruti's dedication and talent are sure to drive her continued success in the design field.
Saloni (Mentor)
Senior designer, Titan
Shruti is part of my team and an excellent product designer and human being . She has a very positive attitude and eagerness to assist everyone around her which make her an invaluable asset to our team. Her expertise in reusable components, design systems and using Figma is commendable, and she consistently research and use latest products keeping her at top of marketing trends.
Yogesh Agarwal (Manager)
CEO, Unthinkable
Collaborating with Shru has been a remarkable experience. She takes full ownership of her work and excels in communicating the business benefits of design decisions to clients. This ability not only simplifies the approval process but also builds strong client trust and confidence. Her dedication and strategic approach make her an invaluable partner in any project.
Kaunain Afzal (Client)
Founder, Affinate
It’s been a real joy working alongside Shruti. She’s always eager to take on new challenges and learn something new, and she’s genuinely one of the most hardworking people I’ve collaborated with. What I really admire about her is the positive, upbeat attitude she brings to every project, along with her ability to think objectively.
Tanvi (classmate)
Product designer, NOCT
If I could use some validation
words from people who have worked with me
A lil' about me!
I lead the design of complex product journeys, bringing clarity, structure, and intent to both interfaces and systems.
Currently, as the senior product designer at Unthinkable, I work across AI, D2C, e-commerce, ERP, and data-heavy platforms, partnering with cross-functional teams to shape products from early vision to scale.
If I had to summarise my professional outlook..
It is a little about pixels, and much more human psyche
Let's connect?
Feel free to contact me if having any questions. I'm available for new projects or just for chatting.
A lil' about me!
I lead the design of complex product journeys, bringing clarity, structure, and intent to both interfaces and systems.
Currently, as the senior product designer at Unthinkable, I work across AI, D2C, e-commerce, ERP, and data-heavy platforms, partnering with cross-functional teams to shape products from early vision to scale.